CSForum 2014, Frankfurt
“Organising CSForum 2014 was one of the most intense personal and professional experiences I’ve ever had. It was a real privilege to work closely with some of the brightest minds in the industry, to curate a diverse and rich program. The fantastic feedback of the people who came to Frankfurt was worth every second we spent on the preparation. I’ll be back!” — Sascha Stoltenow, Conference Manager, 2014
CS Forum 2014 took place in Frankfurt, Germany (1–3 July 2014) and was hosted by Script Communications.
Program resources
CSForum 2014’s program is replicated in Tables 1 and 2. Links are provided to any material or media that was made available from the event, still exists online, or is known about at all. As this is now a memorial site, content is not regularly checked for link rot. If you find a broken link or have media for a session that is missing, feel free to let us know.
Workshop* | Host | Social |
---|---|---|
10:00 | ||
1st Half: Content Strategy Master Class - Cooking Content Strategies with COPE | Rahel Bailie | @rahelab |
1st Half: Content–Strategie und Content-Marketing – Willkommen in der Zukunft! (in German) | Klaus Eck, Doris Eichmeier | |
Managing Long-form and Other Techniques: How Editors and Developers Can Work Together | Nico Brünjes | @nicobruenjes |
Content Strategy for Higher Ed (in German) | Brigitte Alice Radl, Heinz Wittenbrink | @brigitte_alice |
14:30 | ||
2nd Half: Content Strategy Master Class - Cooking Content Strategies with COPE | Rahel Bailie | @rahelab |
2nd Half: Content–Strategie und Content-Marketing – Willkommen in der Zukunft! (in German) | Klaus Eck, Doris Eichmeier | |
The Storytelling Start-up - From Core-Story to Content Strategy | Christian Riedel | @mindcaffeine |
Corporate Social Media (in German) | Thomas Pleil, Hochschule Darmstadt, Uwe Knaus | |
*Descriptions of the workshops can be found by clicking the workshop titles in the archived workshops schedule. |
CSForum 2014's reglar speaker sessions took place 2–3 July 2014. The sessions are combined in Table 2. Session titles link to slide decks, when available. Media is whatever resources organisers produced from the event (podcasts, video, spotlight interviews, etc.)
Session | Speaker | Social | Media* |
---|---|---|---|
2 July, Morning | |||
Big Data in Search of Metadata | Dirk Baecker | @ImTunnel | Video Spotlight |
Defining our profession, defining ourselves | Margot Bloomstein | @mbloomstein | Spotlight |
Content, context, community | Eric Reiss | @elreiss | Video |
Waltzing Matilda: Enabling Digital Transformation in the European Commission | Deidre Hodson and Jonathan Stockwell | @deirdrehodson | Video |
Digital Fine Art: How Germany’s Oldest Artist Paper Manufacturer Manages the Digital Change and New Ways of Content Marketing | Ann-Kristin Plüss & Stephan Fink | @stephanfink | Video |
Living the content dream: Tricks to get you from theory to practice | Kate Kenyon | @kate_kenyon | Video |
Complete Content Integration — Systematic or Human Issue? | Inga Weyers | Video | |
FIKA, or why coffee is king in digital nation branding | Frida Roberts | @fridaroberts | Video |
Managing the politics of content | Hilary Marsh | @hilarymarsh | Video Spotlight |
The future is now: Content strategy for smart content | Theresa Grotendorst & Ute Klingelhoefer | @2welten | Video |
Content strategy for customer correspondance | Monica Rivera-Malpica | @ri_mo_ma | Video |
Afternoon | |||
Challenges for corporate communications in the digital age | Ansgar Zerfass | @zerfass | Video |
We’ve spent the budget, now what? - Lessons from a B2B-focused web magazine that came to a grinding halt | Tapio Liller | @tapioliller | Video Spotlight |
Going Pinternational: Bringing Pinterest to 33 languages in 8 months | Sadia Latifi | @sadialatifi | Video Spotlight |
Will grandma care? | Clay Delk | @claydelk | Video |
From wastelands to wuthering heights: The rocky road to great social media content | Judith Denkmayr & Richard Hemmer | @linzerschnitte | Video |
From Tripoli, Juba and Kabul back to Berlin, Paris and London: What content and media marketing can learn from areas of crisis and depression? | Thomas Koch & Klaas Glenewinkel | @ufomedia | Video |
Data driven storytelling | Jörg Blumtritt | @jbenno | Video |
User-centred government | Leisa Reichelt | @leisa | Video |
Heimat: Getting deeper into the social content of the heart | Michael Domsalla | @domsalla | Video |
3 July, Morning | |||
Empowering the client: Digital marketing at E-Plus | Jürgen Rösger | Video | |
Corporate storytelling and content strategy learnings at Bosch | Michael Schmidtke | @michaschmidtke | Video Spotlight |
Know more: Consumer Information via QR-Code to enhance transparency of food | Silvia Schäfer | @DrSilvie | |
CURVED.de: How to build a successful content marketing website in 100 days, and why | Rainer Markussen | Video | |
Designing for cognitive engagement | Andrew Zusman | @uxandrew | Video Spotlight |
From fiction into fact | Patrick Loechle | Video | |
Innovating the newsroom | Klaus Meier | Video Spotlight | |
Publish-measure-learn-build: using content experiments to drive the digital design process | Angela Stengel | @angelastengel | Video |
The long and winding road: Taking content srategy to a global level | Laurence Dansokho & Catharina Pawella | @LaurenceFD | |
The people puzzle: Making the pieces fit | Kerry-Anne Gilowey | @kerry-anne | Video |
From benchmark to action: Measuring "web excellence" | Matthias Schultze & Thorsten Scherer | @ThorstenScherer | Video |
Afternoon | |||
Designing for content | Robert Stulle | @robertstulle | Video Spotlight |
Courage versus certainty | Alyssa Jade McDonald-Bärtl | Video | |
Using content attractors to overcome indifference | Michael Andrews | @storyneedle | Video |
E Jeföhl, dat verbingk: Content with a sense of community | Tobias Kaufmann | @tobias_kaufmann | Video |
Changing patterns in brand communications | Jörg Leupold | @_jrg | Video |
You can't break down silos, but you can connect them | Christiaan Lustig | @ChristiaanWLstg | Video |
Programming the transmedia ecosystem: The metamorphosis of brands and media | Thomas Praus | @stylewalker | Video |
How to spice up a traditional brand with content marketing | Inga Batur & Alenka Bester | @coolkidzcooltri | Video |
Rethinking university content and communication | Patrick Breitenbach | @breitenbach | Video |
*The videos can also be accessed via CSForum 2014's video channel. |
Visual media
SCRIPT communications CSF 2014 YouTube channel for Morning Show, speaker interviews, and session videos.
Crowdsourced
Crowdsourced resources we’ve managed to find are listed below in alphabetical order by author first name.
Blog posts, write-ups, and samaritan reporting
- Game Change - Storytelling and Content Strategy. Learnings at Bosch, by Bernadette Bisculm
- Content Strategy Forum 2014: A recap of some of the highlights from the annual content strategist gathering, by Christian Blomberg
- A short manual for storytelling for Start-ups: From core story to content strategy, by CSF – 2014
- Video Impressions from Day1 at CSForum14, by CSF – 2014
- CS Forum Day 3, by CSF_Frankfurt
- Content Strategy Forum: Digital Transformation at the European Commission (liveblog), by Frank Hamm
- Content strategy at the Commission – learnings from the CS Forum, Frankfurt, by Jonathan Stockwell
Blog-beiträge und zusammenfassungen in Deutsch
- Game Change – Corporate Storytelling und Content Strategie. Die Learnings bei Bosch, geschrieben von Bernadette Bisculm
- Stolpersteine und Vorgehen: Die Einführung der Content Strategie an Hochschulen, geschrieben von Bernadette Bisculm
- Content Strategy Forum 2014: Professionalisierung auf dem Vormarsch, geschrieben von Brigitte Alice Radl
- CSForum 2014: Warum Content-Strategie rockt!, geschrieben von Christiane Brandes-Visbeck
- Interview zum Content Strategy Forum mit Sascha Stoltenow, geschrieben von Frank Hamm
- Interview mit Lisa und Jaro auf dem Content Strategy Forum, geschrieben von Frank Hamm
- Data driven storytelling: from facts to narratives (liveblog from Content Strategy Forum), geschrieben von Frank Hamm
- Gespräche am Neubau: Content Strategy Forum 2014, geschrieben von Heinz Wittenbrink
- Content Strategy Forum Conference: Diese 10 Insights dürfen Marketer nicht verpassen, geschrieben von Lisa Geiger
- Impressionen & Slides vom Content Strategy Forum 2014, geschrieben von Mael Roth
- Content Strategy Forum 2014: Das Bosch-Best-Practice-Beispiel, geschrieben von Marcus Vock
- It's all about Content & Strategy, geschrieben von Michael Zell
- Das war das #csforum14 – Internationale Konferenz zu Content-Strategie und Digital Marketing & Corporate Communications, geschrieben von Michaela Brandl
- Content Strategy Forum Conference 2014 – Ein Nachbericht, geschrieben von Nathalia Traxel
- Social Buzz zum #csforum14, geschrieben von Stefan Evertz
- Content Strategy Forum 2014: sieben Impulse für Unternehmenskommunikation und Marketing, geschrieben von Thomas Dillmann
- Das war die Content Strategy Forum Conference 2014 #csforum14, geschrieben von Udo Butschinek
- Content Strategie – Drei wichtige Erkenntnisse, geschrieben von Ute Klingelhöfer