Spotlighting the upcoming Content Strategy School

When it comes to career training, there are a few options for getting a leg up: articles and books, webinars, conference presentations, workshops, vendor/brand certifications, MOOCs, or the big-time tackling of a university degree. Those of us interested in the relatively new field of Content Strategy have had to settle for the piecemeal approach; picking and choosing from limited offerings because formal degrees are not yet mainstream. But a new educational option appears on the horizon. While specifics are still ironing out, the Content Strategy School could be a viable option to shape oneself into a major content strategy asset, without the steep investments of higher education.

Should a content strategist learn to code?

I asked that question recently in an informal poll in CSF’s Google+ community. The question elicited strong interest. A solid majority of poll respondents felt it was worthwhile for content strategists to know some code beyond basic HTML. I know there are plenty of content strategists who want nothing to do with coding, so this interest surprised me. Should a content strategist learn to code? How might knowledge of coding help content strategists in their work?

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