CSForum 2014, Frankfurt

“Organising CSForum 2014 was one of the most intense personal and professional experiences I’ve ever had. It was a real privilege to work closely with some of the brightest minds in the industry, to curate a diverse and rich program. The fantastic feedback of the people who came to Frankfurt was worth every second we spent on the preparation. I’ll be back!” — Sascha Stoltenow, Conference Manager, 2014

CS Forum 2014 took place in Frankfurt, Germany (1–3 July 2014) and was hosted by Script Communications.

Program resources

CSForum 2014’s program is replicated in Tables 1 and 2. Links are provided to any material or media that was made available from the event, still exists online, or is known about at all. As this is now a memorial site, content is not regularly checked for link rot. If you find a broken link or have media for a session that is missing, feel free to let us know.

Table 1: Workshops from CSForum 2014, 1st July.
Workshop* Host Social
10:00
1st Half: Content Strategy Master Class - Cooking Content Strategies with COPE Rahel Bailie @rahelab
1st Half: Content–Strategie und Content-Marketing – Willkommen in der Zukunft! (in German) Klaus Eck, Doris Eichmeier
Managing Long-form and Other Techniques: How Editors and Developers Can Work Together Nico Brünjes @nicobruenjes
Content Strategy for Higher Ed (in German) Brigitte Alice Radl, Heinz Wittenbrink @brigitte_alice
14:30
2nd Half: Content Strategy Master Class - Cooking Content Strategies with COPE Rahel Bailie @rahelab
2nd Half: Content–Strategie und Content-Marketing – Willkommen in der Zukunft! (in German) Klaus Eck, Doris Eichmeier
The Storytelling Start-up - From Core-Story to Content Strategy Christian Riedel @mindcaffeine
Corporate Social Media (in German) Thomas Pleil, Hochschule Darmstadt, Uwe Knaus
*Descriptions of the workshops can be found by clicking the workshop titles in the archived workshops schedule.

CSForum 2014's reglar speaker sessions took place 2–3 July 2014. The sessions are combined in Table 2. Session titles link to slide decks, when available. Media is whatever resources organisers produced from the event (podcasts, video, spotlight interviews, etc.)

Table 2: Talks and products from CSForum 2014, 2–3 July.
Session Speaker Social Media*
2 July, Morning
Big Data in Search of Metadata Dirk Baecker Video Spotlight
Defining our profession, defining ourselves Margot Bloomstein Spotlight
Content, context, community Eric Reiss Video
Waltzing Matilda: Enabling Digital Transformation in the European Commission Deidre Hodson and Jonathan Stockwell Video
Digital Fine Art: How Germany’s Oldest Artist Paper Manufacturer Manages the Digital Change and New Ways of Content Marketing Ann-Kristin Plüss & Stephan Fink Video
Living the content dream: Tricks to get you from theory to practice Kate Kenyon Video
Complete Content Integration — Systematic or Human Issue? Inga Weyers Video
FIKA, or why coffee is king in digital nation branding Frida Roberts Video
Managing the politics of content Hilary Marsh Video Spotlight
The future is now: Content strategy for smart content Theresa Grotendorst & Ute Klingelhoefer Video
Content strategy for customer correspondance Monica Rivera-Malpica Video
Afternoon
Challenges for corporate communications in the digital age Ansgar Zerfass Video
We’ve spent the budget, now what? - Lessons from a B2B-focused web magazine that came to a grinding halt Tapio Liller Video Spotlight
Going Pinternational: Bringing Pinterest to 33 languages in 8 months Sadia Latifi Video Spotlight
Will grandma care? Clay Delk Video
From wastelands to wuthering heights: The rocky road to great social media content Judith Denkmayr & Richard Hemmer Video
From Tripoli, Juba and Kabul back to Berlin, Paris and London: What content and media marketing can learn from areas of crisis and depression? Thomas Koch & Klaas Glenewinkel Video
Data driven storytelling Jörg Blumtritt Video
User-centred government Leisa Reichelt Video
Heimat: Getting deeper into the social content of the heart Michael Domsalla Video
3 July, Morning
Empowering the client: Digital marketing at E-Plus Jürgen Rösger Video
Corporate storytelling and content strategy learnings at Bosch Michael Schmidtke Video Spotlight
Know more: Consumer Information via QR-Code to enhance transparency of food Silvia Schäfer
CURVED.de: How to build a successful content marketing website in 100 days, and why Rainer Markussen Video
Designing for cognitive engagement Andrew Zusman Video Spotlight
From fiction into fact Patrick Loechle Video
Innovating the newsroom Klaus Meier

 Video Spotlight
Publish-measure-learn-build: using content experiments to drive the digital design process Angela Stengel Video
The long and winding road: Taking content srategy to a global level Laurence Dansokho & Catharina Pawella
The people puzzle: Making the pieces fit Kerry-Anne Gilowey Video
From benchmark to action: Measuring "web excellence" Matthias Schultze & Thorsten Scherer Video
Afternoon
Designing for content Robert Stulle Video Spotlight
Courage versus certainty Alyssa Jade McDonald-Bärtl Video
Using content attractors to overcome indifference Michael Andrews Video
E Jeföhl, dat verbingk: Content with a sense of community Tobias Kaufmann Video
Changing patterns in brand communications Jörg Leupold Video
You can't break down silos, but you can connect them Christiaan Lustig Video
Programming the transmedia ecosystem: The metamorphosis of brands and media Thomas Praus Video
How to spice up a traditional brand with content marketing Inga Batur & Alenka Bester Video
Rethinking university content and communication Patrick Breitenbach Video
*The videos can also be accessed via CSForum 2014's video channel.

Visual media

SCRIPT communications CSF 2014 YouTube channel for Morning Show, speaker interviews, and session videos.

Crowdsourced

Crowdsourced resources we’ve managed to find are listed below in alphabetical order by author first name.

Blog posts, write-ups, and samaritan reporting

Blog-beiträge und zusammenfassungen in Deutsch