CSForum 2014, Frankfurt
As CSF 2014 conference media starts emerging, we’ll collate it here. It can take a couple of weeks before it’s all collected. Crowdsourced material generally appears later. If you know of something missing, please let us know the link for the resource via Twitter, @cs_forum.
Program resources
Media is centralised in Table 1. Rows are in the chronological order that speakers presented during the event.
Session | Speaker | Media |
---|---|---|
Note: There’s an accompanying text transcription of Kate Kenyon’s slide deck. | ||
Content strategy master class: Cooking content strategies with COPE | Rahel Bailie | |
Managing long form and other techniques: How editors and developers can work together | Nico Brünjes | |
Content strategy for higher ed: Fighting the content monster | Brigitte Alice Radl & Heinz Wittenbrink | |
The storytelling start-up: From core-story to content strategy | Christian Riedel | Spotlight |
Big data in search of meta data | Dirk Baecker | Video Spotlight |
Defining our profession, defining ourselves | Margot Bloomstein | Video Spotlight |
Content, context, community | Eric Reiss | Video |
Living the content dream: Tricks to get you from theory to practice | Kate Kenyon | Video |
Waltzing Matilda: Enabling digital transformation in the European Commission | Deidre Hodson & Jonathan Stockwell | Video |
Digital fine art: How Germany’s oldest artist paper manufacturer manages the digital change and new ways of content marketing | Ann-Kristin Plüss & Stephan Fink | Video |
Complete content integration — systematic or human issue? | Inga Weyers | Video |
FIKA, or why coffee is king in digital nation branding | Frida Roberts | Video |
The future is now: Content strategy for smart content | Theresa Grotendorst & Ute Klingelhoefer | Video |
Managing the politics of content | Hilary Marsh | Video Spotlight |
Content strategy for customer correspondance | Monica Rivera-Malpica | Video |
Will grandma care? | Clay Delk | Video |
Going Pinternational: Bringing Pinterest to 33 languages in 8 months | Sadia Latifi | Video Spotlight |
We’ve spent the budget, now what? - Lessons from a B2B-focused web magazine that came to a grinding halt | Tapio Liller | Video Spotlight |
Challenges for corporate communications in the digital age | Ansgar Zerfass | Video |
From wastelands to wuthering heights: The rocky road to great social media content | Judith Denkmayr & Richard Hemmer | Video |
From Tripoli, Juba and Kabul back to Berlin, Paris and London: What content and media marketing can learn from areas of crisis and depression? | Thomas Koch & Klaas Glenewinkel | Video |
User-centred government | Leisa Reichelt | Video |
Heimat: Getting deeper into the social content of the heart | Michael Domsalla | Video |
Empowering the client: Digital marketing at E-Plus | Jürgen Rösger | Video |
Corporate storytelling and content strategy learnings at Bosch | Michael Schmidtke | Video Spotlight |
Designing for cognitive engagement | Andrew Zusman | Video Spotlight |
Know more: Consumer Information via QR-Code to enhance transparency of food | Silvia Schäfer | |
CURVED.de: How to build a successful content marketing website in 100 days, and why | Rainer Markussen | Video |
From fiction into fact | Patrick Loechle | Video |
Innovating the newsroom |
Klaus Meier |
Video Spotlight |
Publish-measure-learn-build: using content experiments to drive the digital design process | Angela Stengel | Video |
The people puzzle: Making the pieces fit | Kerry-Anne Gilowey | Video |
The long and winding road: Taking content srategy to a global level | Laurence Dansokho & Catharina Pawella | |
From benchmark to action: Measuring "web excellence" | Matthias Schultze & Thorsten Scherer | Video |
Designing for content | Robert Stulle | Video Spotlight |
Courage versus certainty | Alyssa Jade McDonald-Bärtl | Video |
Using content attractors to overcome indifference | Michael Andrews | Video |
E Jeföhl, dat verbingk: Content with a sense of community | Tobias Kaufmann | Video |
Changing patterns in brand communications | Jörg Leupold | Video |
You can't break down silos, but you can connect them | Christiaan Lustig | Video |
Programming the transmedia ecosystem: The metamorphosis of brands and media | Thomas Praus | Video |
How to spice up a traditional brand with content marketing | Inga Batur & Alenka Bester | Video |
Rethinking university content and communication | Patrick Breitenbach | Video |
Data driven storytelling | Jörg Blumtritt | Video |
Visual media
- SCRIPT communications CSF 2014 YouTube channel for Morning Show, speaker interviews, and session videos.
Crowdsourced
Crowdsourced resources we’ve managed to track down. Items are listed in alphabetical by author first names. Let us know what’s missing.
Blog posts, write-ups, and samaritan reporting
- Game Change - Storytelling and Content Strategy. Learnings at Bosch, by Bernadette Bisculm
- Content Strategy Forum 2014: A recap of some of the highlights from the annual content strategist gathering, by Christian Blomberg
- A short manual for storytelling for Start-ups: From core story to content strategy, by CSF – 2014
- Video Impressions from Day1 at CSForum14, by CSF – 2014
- CS Forum Day 3, by CSF_Frankfurt
- Content Strategy Forum: Digital Transformation at the European Commission (liveblog), by Frank Hamm
- Content strategy at the Commission – learnings from the CS Forum, Frankfurt, by Jonathan Stockwell
Blog-beiträge und zusammenfassungen in Deutsch
- Game Change – Corporate Storytelling und Content Strategie. Die Learnings bei Bosch, geschrieben von Bernadette Bisculm
- Stolpersteine und Vorgehen: Die Einführung der Content Strategie an Hochschulen, geschrieben von Bernadette Bisculm
- Content Strategy Forum 2014: Professionalisierung auf dem Vormarsch, geschrieben von Brigitte Alice Radl
- CSForum 2014: Warum Content-Strategie rockt!, geschrieben von Christiane Brandes-Visbeck
- Interview zum Content Strategy Forum mit Sascha Stoltenow, geschrieben von Frank Hamm
- Interview mit Lisa und Jaro auf dem Content Strategy Forum, geschrieben von Frank Hamm
- Data driven storytelling: from facts to narratives (liveblog from Content Strategy Forum), geschrieben von Frank Hamm
- Gespräche am Neubau: Content Strategy Forum 2014, geschrieben von Heinz Wittenbrink
- Content Strategy Forum Conference: Diese 10 Insights dürfen Marketer nicht verpassen, geschrieben von Lisa Geiger
- Impressionen & Slides vom Content Strategy Forum 2014, geschrieben von Mael Roth
- Content Strategy Forum 2014: Das Bosch-Best-Practice-Beispiel, geschrieben von Marcus Vock
- It's all about Content & Strategy, geschrieben von Michael Zell
- Das war das #csforum14 – Internationale Konferenz zu Content-Strategie und Digital Marketing & Corporate Communications, geschrieben von Michaela Brandl
- Content Strategy Forum Conference 2014 – Ein Nachbericht, geschrieben von Nathalia Traxel
- Social Buzz zum #csforum14, geschrieben von Stefan Evertz
- Content Strategy Forum 2014: sieben Impulse für Unternehmenskommunikation und Marketing, geschrieben von Thomas Dillmann
- Das war die Content Strategy Forum Conference 2014 #csforum14, geschrieben von Udo Butschinek
- Content Strategie – Drei wichtige Erkenntnisse, geschrieben von Ute Klingelhöfer