CSF was an open community for anyone interested in content strategy. We strived to encourage exploration of the field through online discussion, collaborative production of information and resources, and our traveling conference. It was a good ride for seven years, but now CSF is done. This site remains as a memorial and a convenience to reference articles and past conference information.
This once linked to the lovely community
Slidedecks, videos, podcasts, photos, interviews, write-ups, and more.
When it comes to career training, there are a few options for getting a leg up: articles and books, webinars, conference presentations, workshops, vendor/brand certifications, MOOCs, or the big-time tackling of a university degree. Those of us interested in the relatively new field of Content Strategy have had to settle for the piecemeal approach; picking and choosing from limited offerings because formal degrees are not yet mainstream. But a new educational option appears on the horizon. While specifics are still ironing out, the Content Strategy School could be a viable option to shape oneself into a major content strategy asset, without the steep investments of higher education.
Personalizing content based on how customers interact with a brand online can improve the overall brand experience. But it can also add volume to an organization’s content inventory, which may not be ideal. An organization can still do this, of course, but building assets that adapt to brand visitors under varying contexts is a better way to approach it.